Hamutal (Tula) Schieber,
“First, Ask Why”
Helping Outcome-Driven Innovators unveil unmet needs, understand trends and technology, and open up to new opportunities
When standing at a crossroads, you need to make a decision based on the road ahead as well as your destination.
Tula helps companies evaluate and navigate potential opportunities by connecting data, consumer trends, technology, competitors strategies, and markets, to make the right decision every time.
About Tula
Tula serves as the Founder and CEO of Schieber Research, LLC. With a career spanning over two decades, Tula has provided research and strategy consulting services to hundreds of firms, from Fortune 500 to startups, with expertise in trends, innovation, and competitive strategy.
BPrior to opening Schieber Research, Tula held key roles as a Vice President for a competitive intelligence and SaaS firm and an investment company, further enriching her professional experience. She holds an LLB (Law).
Tula’s articles and research on trends and innovation, including the Gut Health Megatrend, the Consumer-to-Consumer disruption, the Stress-Free Opportunity, and many more are being taught by academic institutions around the world and cited by the leading industry magazines. Tula has contributed articles to reputable publications such as Forbes, TheMarker, Speaker Magazine, Path to Purchase, and many others. She is also a co-author of the upcoming Cambridge Handbook of Law and Policy for NFTs.
Areas of Expertise:
- Social & Digital
- Retail
- Strategy
- Experience and Loyalty
- Future Trends
- Marketing
- Innovation
- Consumer Behavior
Educational, Fun, Interactive
Tula uses real world examples and original content using a Socratic, interactive approach. As a mother of 4 children and 7 animals who SHOPS, she finds inspiration and experimentation in her own, chaotic life.
Clients include...
Programs
A D.O.S.E of Loyalty
- How companies use the “Happiness Hormones” (Dopamine, Oxytocin, Serotonin and Endorphins) to connect to consumers on an emotional level
- ·How comfort, joy, surprise, humor, rewards and cheekiness play out in marketing, retailing, product, service, loyalty plans and customer experience
- What does this have to do with dogs?
- Takeaway: How to be a stress-free company – and win your customers’ love and loyalty
The Why Before AI
- A Success Framework for Outcome-Driven Innovation
- AI is the shiny new tool on the block, and it offers a huge opportunity to meet consumers’ previously unmet needs, providing a personalized, stress-reducing, user and consumer experience. But we know the saying, “a fool with a tool is still a fool”.
- In this presentation, we will explore the “Jobs To Be Done” perspective, and use case studies from technology, healthcare, automotive, financial services, marketing, retail, fashion and consumer companies, to propose an effective framework for successfully implementing AI in product, marketing, service and customer experience.
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Trend To Action
- In a world of short-term trends, what’s a company to do with a profound insight?
- One insight, many interpretations: the trend ecosystem – how brands in different categories respond around the same insight to increase awareness, sales and market share
- The long tail of trends (or: how yesterday’s couture is tomorrow’s clearance)
- Takeaway: building on the trend ecosystem to grow your brand
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The Future of Personal
- What companies need to know about the new consumers’ need for self-expression and personalization
- How best in class companies use data and new technologies including AI and Digital to respond to the 3 opportunities: Created By Me, Created With Me, Created For Me
- The love triangle of brand-consumer-creator and the ever-changing roles of each side in this relationship
- Takeaway: identify and create winning innovation through marketing, product, and service.
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Traveling from: New Jersey, USA
Mobile: +1-201-970-6335
